NEW ITEMS

Nourish and protect your little one’s delicate skin with Pyunkang Yul Kids & Baby Lotion (Sweet Orange)! This ultra-gentle, dermatologist-tested formula is enriched with hydrating and soothing plant-based ingredients to keep skin soft, smooth, and healthy all day long.

✔ Deep Hydration – Infused with ceramides, shea butter, and centella asiatica to lock in moisture and strengthen the skin barrier.
✔ Lightweight & Non-Sticky – Absorbs quickly, leaving skin silky smooth without a greasy feel.
✔ Refreshing Sweet Orange Scent – A soft, natural citrus aroma that makes skincare a joy.
✔ Hypoallergenic & Gentle – Free from harsh chemicals, artificial fragrances, and irritants, making it perfect for sensitive baby & kids’ skin.
✔ EWG Green Formula – Made with safe, skin-friendly ingredients that you can trust.

Perfect for daily use, this lightweight yet deeply nourishing lotion keeps your baby’s skin hydrated, protected, and irresistibly soft.

Ingredients:

Water, Glycerine, Dipropylene Glycol, Caprylic/Capric Triglyceride, Isopropyl Palmitate, Polyglyceryl-3 Distearate, Butyrospermum Parkii Butter, Pentaerythrityl Stearate/Caprate/Caprylate/Adipate, Stearyl Alcohol, Stearic Acid, Palmitic Acid, Sorbitan Stearate, Glyceryl Stearate Citrate, Trehalose, Hydrogenated Lecithin, Arachidic Acid, Myristic Acid, Oleic Acid, Trideceth-10, Sodium Polyacryloyldimethyl Taurate, Hydrogenated Polydecene, Helianthus Annuus Seed Oil, Macadamia Ternifolia Seed Oil, Argania Spinosa Kernel Oil, Persea Gratissima Oil, Prunus Amygdalus Dulcis Oil, Simmondsia Chinensis Seed Oil, Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Hydroxypropyltrimonium Hyaluronate, Sodium Hyaluronate Crosspolymer, Sodium Acetylated Hyaluronate, Centella Asiatica Extract, Anastatica Hierochuntica Extract, Artemisia Vulgaris Extract, Lonicera Japonica Flower Extract, Dimethicone, Xanthan Gum, Carbomer, Tromethamine, Ceramide NP, Ceramide NS, Ceramide EOP, Brassica Campestris Sterols, Cholesterol, Phytosteryl/Behenyl/Octyldodecyl Lauroyl Glutamate, Polyglyceryl-10 Oleate, Potassium Cetyl Phosphate, Butylene Glycol, Caprylyl Glycol, Pentylene Glycol, Tocopherol, Ethylhexylglycerin, Hydroxyacetophenone, Disodium EDTA, 1,2-Hexanediol, Citrus Nobilis Peel Oil, Citrus Aurantium Bergamia Fruit Oil, Citrus Aurantium Dulcis Peel Oil, Limonene, Linalool

Make bath time a refreshing and nourishing experience with Pyunkang Yul Kids & Baby Wash (Sweet Orange)! Formulated with gentle, plant-based ingredients, this ultra-mild body wash cleanses your little one’s delicate skin while keeping it soft, hydrated, and irritation-free.

✔ Mild & Moisturizing – Infused with calendula, centella asiatica, and ceramides to soothe and protect sensitive skin.
✔ Refreshing Sweet Orange Scent – A natural, uplifting citrus aroma that makes every bath enjoyable.
✔ Tear-Free & Hypoallergenic – Safe for babies and kids, with no harsh chemicals or artificial fragrances.
✔ Soft, Creamy Lather – Gently washes away impurities without drying out the skin.
✔ EWG Green Formula – Made with skin-friendly, cruelty-free ingredients.

Perfect for daily use, this dermatologist-tested wash is a must-have for keeping your child’s skin healthy, clean, and baby-soft.

Lightweight, Hydrating, and Refreshing SPF 

Experience sun protection like never before with Beauty of Joseon Relief Sun Aqua Fresh Rice + B5! This fast-absorbing, non-greasy sunscreen is infused with 30% rice extract and pro-vitamin B5 (panthenol) to deeply hydrate and nourish your skin while shielding it from harmful UV rays.

Key Benefits:
✔ SPF50+ PA++++ – Broad-spectrum sun protection against UVA & UVB rays
✔ Ultra-Light Gel Texture – Absorbs quickly, leaving a fresh, non-sticky finish
✔ Deep Hydration – Rice extract and B5 soothe and moisturize for a dewy glow
✔ No White Cast – Perfect for all skin tones, even under makeup
✔ Fragrance-Free & Gentle – Suitable for sensitive skin

Enjoy a cooling, refreshing sun care experience with a water-based formula that won’t clog pores or feel heavy on the skin. Whether you're out in the sun or layering under makeup, this sunscreen keeps your skin protected and comfortable all day long.

Busy moms, meet your new skincare secret! The Biodance Bio Collagen Real Deep Hydrogel Mask is a game-changer designed to rejuvenate and hydrate your skin, all while you sleep or go about your day. This luxurious mask can be worn overnight or for just 3-4 hours, giving your skin the time it needs to absorb all the nourishing benefits. Perfect for tired, stressed skin, it helps restore a youthful glow, smooth out fine lines, and leave your complexion looking refreshed and radiant.

Key Benefits for Moms:

• Overnight Hydration: Deeply nourishes and replenishes dry, tired skin while you sleep—wake up with soft, plump, and glowing skin.
• Collagen Boosting: Supports natural collagen production, helping to firm and tighten skin for a youthful appearance.
• Time-Saving: Wear overnight or for 3-4 hours during your day to enjoy maximum benefits with minimal effort—perfect for busy schedules!
• Smoothing & Firming: Helps reduce the appearance of fine lines and wrinkles, leaving skin smoother and firmer.
• Gentle & Safe: Suitable for all skin types, including sensitive skin, so you can enjoy this rejuvenating treatment without worry.

Whether you're catching up on sleep or tackling your daily tasks, the Biodance Bio Collagen Real Deep Hydrogel Maskis the perfect self-care treatment to refresh and revitalize your skin, leaving you with a glowing, youthful complexion every day.

Bye-Bye, Tired Eyes! Hello, Bright & Firm Skin! 

Say goodbye to dark circles and fine lines with the AXIS-Y Vegan Collagen Eye Serum—your new go-to for a refreshed, youthful look! Infused with vegan collagen, known for its stability and purity, this powerful serum helps restore elasticity and smooth wrinkles caused by dryness.

Deep Hydration & Brightening Power
Formulated with a blend of five types of peptides, three vitamin C-rich fruit extracts, and hyaluronic acid, this serum deeply nourishes and hydrates the delicate eye area—reducing puffiness, dark circles, and signs of fatigue.

CoolTouch Eye Applicator for 360° Care
Enjoy a soothing, cooling massage with the innovative CoolTouch Eye Applicator, designed to target fine lines, wrinkles, and dark circles while enhancing absorption for maximum results.

Clinically Proven Results
✔ 43% wrinkle reduction in just 3 days
✔ 67% total improvement in 2 weeks

Suitable for all skin types, including sensitive skin

 Give your eyes the care they deserve—hydrated, firm, and beautifully radiant!

Ingredients

Water, Methyipropanediol, Glycerin, 1,2-Hexanediol, Niacinamide, Adenosine, Collagen (450ppm), Sodium Hyaluronate, -ydrolyzed Hyaluronic Acid, Sodium Acetylated Hyaluronate, Tripeptide-1, Palmitov/ Pentapeptide-4 Hexapeptide-9, Acetyl Hexapeptide- 8, Copper Tripeptide-1, Pyrus Malus (Apple) Fruit Extract, Prunus Mume Fruit Extract, Vitis Vinifera (Grape) Fruit Extract, Helianthus Annuus (sunflower) Seed Oil, simmondsia Chinensis (Jojoba) seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Carica Papaya (Papaya) Fruit Extract, Centella Asiatica Extract, Ficus Carica (Fig) Fruit Extract, Ulmus Davidiana Root Extract, Amaranthus Caudatus Seed Extract, Ceramide NP, Hydrogenated Lecithin, Leuconostoc/Radish Root Ferment Fitrate, Butylene Glycol, Hydroxyethyl Acrylate/Sodium Acryloy/dimethy Taurate Copolymer, C13-14 Alkane, Sodium Acrylic Acid/MA Copolymer, C15-23 Alkane, Ethylhexyiglycerin, Decy Glucoside, Capryly Glycol, Polyglyceryl-10 Stearate, Tocopherol

💯 100% Authentic | Original Global Formulation | Sourced from Korea 🇰🇷

Beauty of Joseon Relief Sun is a moisturizing, organic sunscreen that blends seamlessly into the skin without stickiness or white cast. Formulated with 30% rice extract and grain-fermented ingredients, it deeply nourishes while providing powerful UV protection. Its lightweight, creamy texture feels just like a hydrating moisturizer, making it perfect for daily wear—even for sensitive skin!

Key Benefits:

✔ SPF50+ PA++++ – Reliable broad-spectrum protection, tested in Korea & Spain
✔ 30% Rice Extract – Rich in vitamins B, C, and E to hydrate and brighten skin
✔ Grain Fermented Extracts – Soothes, calms, and nourishes with natural fermentation benefits
✔ Lightweight & Non-Sticky – Absorbs smoothly without a greasy feel, even with multiple layers
✔ No White Cast – Blends effortlessly for a natural, fresh finish
✔ Sensitive Skin-Friendly – EWG-certified ingredients with skin-soothing properties
✔ Free From Harmful Ingredients – No oxybenzone, octinoxate, or animal-derived ingredients

 How to Use:

As the last step of your skincare routine, apply an appropriate amount to your face and neck. Reapply throughout the day as needed.

Enjoy sun protection that feels as light as a moisturizer, with the added benefits of traditional Korean skincare!

Ingredients

Water, Oryza Sativa (Rice) Extract (30%), Dibutyl Adipate, Propanediol, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Polymethylsilsesquioxane, Ethylhexyl Triazone, Niacinamide, Methylene Bis-benzotriazolyl Tetramethylbutylphenol, Coco-caprylate/Caprate, Caprylyl Methicone, Diethylhexyl Butamido Triazone, Glycerin, Butylene Glycol, Oryza Sativa (Rice) Germ Extract, Camellia Sinensis Leaf Extract, Lactobacillus/Pumpkin Ferment Extract, Bacillus/Soybean Ferment Extract, Saccharum Officinarum (Sugarcane) Extract, Macrocystis Pyrifera (Kelp) Extract, Cocos Nucifera (Coconut) Fruit Extract, Panax Ginseng Root Extract, Camellia Sinensis Leaf Extract, Monascus/Rice Ferment, Pentylene Glycol, Behenyl Alcohol, Poly C10-30 Alkyl Acrylate, Polyglyceryl-3 Methylglucose Distearate, Decyl Glucoside, Tromethamine, Carbomer, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, 1,2-Hexanediol,Sodium Stearoyl Glutamate, Polyacrylate Crosspolymer-6, Ethylhexylglycerin, Adenosine, Xanthan Gum, Tocopherol, Lactobacillus/Rice Ferment, Aspergillus Ferment, Saccharomyces/Rice Ferment Filtrate

Description:
Etude SoonJung pH 6.5 Whip Cleanser is a gentle, whipped-cream textured cleanser designed for sensitive skin. Its mildly acidic formula, enriched with soothing micro-bubbles, provides a deep yet moisturizing cleanse that calms and protects irritated skin.

Formulated with Panthenol to strengthen the skin barrier and Madecassoside to soothe and defend against external stressors, this cleanser is perfect for daily use. The pH 6.5 balanced formula ensures a mild, friction-free cleanse, making it an excellent choice for those with delicate skin.

Description:
Pyunkang Yul ATO Intensive Moisture Soothing Lotion is a deeply hydrating gel-lotion specially formulated to soothe and nourish sensitive, irritated skin. Its lightweight yet effective formula restores the skin’s moisture balance, delivering long-lasting hydration and comfort.

Crafted with only essential, EWG-safe ingredients, this lotion is free from artificial fragrances and colors and is certified as zero-irritation. Designed to strengthen the skin’s natural barrier, it helps maintain a healthy, moisturized complexion.

Suggested Use:

Recommended for skin in need of soothing and hydration.

1. After bathing, gently pat the skin dry, leaving it slightly damp.
2. Apply an appropriate amount onto the face and body, massaging gently for better absorption.

Tip: Ideal for baby massage during summer, providing a cool and refreshing sensation.

Key Ingredients:
Water, Butylene Glycol, Glycerin, Caprylic/Capric Triglyceride, 1,2-Hexanediol, Lonicera Japonica (Honeysuckle) Flower Extract, Artemisia Annua Extract, Sodium Hyaluronate, Camellia Sinensis (Green Tea) Leaf Extract, Ceramide NP, Acetic Acid, Ammonium Acryloyldimethyltaurate/VP Copolymer, Glyceryl Stearate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Arginine, Octyldodecanol, Ethylhexylglycerin.

Soothe, Strengthen & Hydrate Your Skin

The Dr. Althea 147 Barrier Cream is a luxurious gel-cream ointment packed with nutrient-rich hydration to calm and protect sensitive skin. Infused with Azulene, a powerful ingredient derived from Chamomile flower oil, this formula helps reduce redness, soothe irritation, and reinforce the skin’s natural barrier for a healthier, more resilient complexion.

 Why You’ll Love It:
✔ Silky Gel-Cream Texture – Lightweight yet deeply moisturizing
✔ Calms & Soothes – Azulene effectively relieves irritation and sensitivity
✔ Nourishing & Protective – Strengthens the skin’s barrier for long-lasting hydration
✔ Perfect for Sensitive Skin – Gentle yet powerful formula for daily use

How to Use:
Apply lighter skincare products like toner first.
As the final or semi-final step, smooth an adequate amount of cream onto your skin.

 Give your skin the soothing, protective care it deserves

Shine-Free, Mess-Free, On-the-Go Sun Protection! 

Beauty of Joseon Matte Sun Stick is designed for those who want effortless sun protection without the greasy feel. This hygienic, hands-free sun stick glides smoothly onto the skin, controlling excess oil and leaving a soft, matte finish—perfect for touch-ups throughout the day!

Key Benefits:

✔ SPF50+ PA++++ – Powerful UV protection for face & body
✔ Non-Greasy, Matte Finish – No sticky or oily residue
✔ Porous Sebum-Control Silica Powder – Absorbs excess oil for a fresh, smooth look
✔ Convenient & Hygienic – No need to use your hands—just swipe and go!
✔ Perfect for On-the-Go – Compact and portable for easy reapplication anytime, anywhere

How to Use:

• Apply to areas that need sun protection, such as the face and body
• Reapply every 2-3 hours for continuous protection

Stay protected, shine-free, and effortlessly fresh all day!

Great for Postpartum Acne & Acne Scar Treatment for Moms & Teens

Postpartum acne and acne scars can be frustrating for new moms, while teens often struggle with the lasting effects of acne. The Dr. Althea 345 Relief Cream is a gentle yet powerful solution designed to help reduce inflammation, prevent breakouts, and fade acne scars. With its blend of natural plant extracts and moisturizing agents, this cream not only calms irritated skin but also promotes healing and skin renewal, making it an ideal choice for sensitive, acne-prone skin.

Key Benefits:

✔ Helps treat and prevent postpartum acne and breakouts
✔ Fades acne scars and promotes a clearer, even skin tone
✔ Calms and soothes inflammation, reducing redness and irritation
✔ Restores moisture to prevent dryness from acne treatments
✔ Hypoallergenic and non-comedogenic, perfect for sensitive skin

Key Ingredients for Acne-Prone Skin:

•  Centella Asiatica Extract – Known for its healing properties, it helps calm irritated skin and accelerate the healing of acne marks
  
• Madecassoside – A powerful anti-inflammatory that reduces redness and promotes skin regeneration
  
• Niacinamide – Helps to reduce excess oil production, control breakouts, and fade acne scars
  
• Ceramide NP – Restores the skin's moisture barrier and locks in hydration without clogging pores
  
• Hyaluronic Acid – Deeply hydrates the skin, ensuring it stays plump and smooth, preventing dryness that can result from acne treatment

Safe and Effective for Postpartum and Teen Skin:

The Dr. Althea 345 Relief Cream is specifically formulated for sensitive and acne-prone skin, making it suitable for both postpartum moms and teens dealing with acne. Free from harsh chemicals, alcohol, and parabens, it provides effective care while nourishing and soothing the skin.

Whether you're tackling postpartum acne, acne scars, or sensitive, blemish-prone skin, this cream offers gentle yet powerful relief.

Ingredients

WATER, PROPANEDIOL, GLYCERIN, CYCLOHEXASILOXANE, 1,2-HEXANEDIOL, NIACINAMIDE, CAPRYLIC/CAPRIC, TRIGLYCERIDE, POLYGLYCERIN-3, PANTHENOL, POLYGLYCERYL-10 STEARATE, HYDROGENATED POLYDECENE, HYDROGENATED POLY(C6-14 OLEFIN), DICAPRYLYL CARBONATE, AMMONIUM ACRYLOYLDIMETHYLTAURATE/VP COPOLYMER, C14-22 ALCOHOLS, POLYMETHYLSILSESQUIOXANE, C12-20 ALKYL GLUCOSIDE, BUTYLENE GLYCOL, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, ETHYLHEXYLGLYCERIN, POLYQUATERNIUM-51, TROMETHAMINE, SODIUM HYALURONATE, COPTIS JAPONICA ROOT EXTRACT, HOUTTUYNIA CORDATA EXTRACT, OENOTHERA BIENNIS (EVENING PRIMROSE) FLOWER EXTRACT, BETA-GLUCAN, RESVERATROL, GARDENIA FLORIDA FRUIT EXTRACT, LAVANDULA ANGUSTIFOLIA (LAVENDER) FLOWER EXTRACT, OPUNTIA FICUS-INDICA STEM EXTRACT, HYDROLYZED HYALURONIC ACID, CENTELLA ASIATICA LEAF EXTRACT, PHENOXYETHANOL, HIBISCUS SABDARIFFA FLOWER EXTRACT, TOCOPHEROL, CORALLINA OFFICINALIS EXTRACT, CERAMIDE NP

Postnatal melasma and dark spots are common concerns for many mothers due to hormonal changes during pregnancy. The AXIS-Y Dark Spot Correcting Glow Serum is expertly formulated with 5% Niacinamide to effectively brighten hyperpigmentation, even out skin tone, and restore your natural glow—all while keeping your skin hydrated and healthy.

Key Benefits:

• Reduces the appearance of postnatal melasma, dark spots, and acne scars
• Enhances skin radiance and evens out uneven pigmentation
  
• Lightweight, non-greasy formula for daily use
  
• Hydrates and nourishes without clogging pores
  
• Gentle on sensitive skin, free from harsh chemicals

Powerful Ingredients for Bright, Healthy Skin:

• Niacinamide (5%) – Clinically proven to fade dark spots and strengthen the skin barrier
• Rice Bran Extract – Rich in antioxidants to soothe and brighten dull skin
• Squalane – Deeply hydrates while maintaining the skin’s moisture balance
• Papaya Fruit Extract – Gently exfoliates to promote cell turnover and refresh tired skin
• Sea Buckthorn – Packed with vitamins to revitalize and protect against environmental damage

Formulated without alcohol, parabens, artificial fragrances, or harsh irritants, this serum is designed to work gently on sensitive postpartum skin. Whether you're tackling pregnancy-related dark spots or looking for an extra glow, this serum offers an effective and nourishing solution for long-term skin health.

 Bring back your natural glow—because every mom deserves radiant skin.

Ingredients

Water, Glycerin, Niacinamide, Sodium Hyaluronate, Propanediol, Erythritol, Butylene Glycol, Squalane, Oryza Sativa (Rice) Bran Extract, Calendula Officinalis Flower Extract, Carica Papaya (Papaya) Fruit Extract, Hippophae Rhamnoides Fruit Extract, Malpighia Glabra (Acerola)Fruit Extract, Polyglyceryl-10 Laurate, Chlorphenesin, Arginine, Ethylhexylglycerin, Carbomer, Glutathione, 1,2-Hexanediol, Hydroxypropyl Cyclodextrin, Disodium EDTA, Hydroxyethylcellulose, Allantoin, Rosmarinus Officinalis (Rosemary) Leaf Oil

Soothing Hydration for Sensitive Skin

The SoonJung pH 5.5 Relief Toner is a gentle, low-irritant toner designed to calm and refresh sensitive or irritated skin. With a slightly acidic (pH 5.5) formula, it helps restore the skin’s natural balance while deeply hydrating and soothing discomfort caused by external stressors.

Infused with Panthensoside™, a blend of:

• Panthenol – Strengthens the skin barrier and provides lasting moisture.
• Madecassoside – Soothes irritation and protects against environmental aggressors.

This lightweight, water-based toner absorbs quickly, delivering a refreshing boost of hydration without stickiness.

Why You’ll Love It

✔ 98.3% Hydrating Ingredients – A deeply moisturizing formula that replenishes and comforts the skin.
✔ pH 5.5 Balanced – Supports the skin’s natural health and prevents moisture loss.
✔ 10-Free Clean Beauty – Free from animal-derived ingredients, mineral oil, polyacrylamide, imidazolidinyl urea, triethanolamine, synthetic pigment, silicone oil, parabens, fragrance, and PEG surfactants.
✔ Multi-Purpose Use – Can be used as a hydrating sheet mask or a refreshing face mist.

How to Use

1. As a Toner – After cleansing, pour an appropriate amount into your hand and gently pat onto the skin.
2. As a Sheet Mask – Soak cotton pads with toner and place them on the face for a quick hydration boost.
3. As a Face Mist – Transfer into a mist bottle and spritz whenever your skin needs refreshment.

Key Ingredients

Water, Propanediol, Glycerin, Betaine, Panthenol, 1,2-Hexanediol, Polyglycerin-3, Ethylhexylglycerin, Disodium EDTA, Carbomer, Madecassoside, Butylene Glycol, Scutellaria Baicalensis Root Extract, Tocopherol, Camellia Sinensis Leaf Extract.

Calm & Hydrate Sensitive Skin

Does your skin feel irritated and uncomfortable? Etude House Soon Jung 10-Free Moist Emulsion is a lightweight, soothing moisturizer designed to calm and hydrate sensitive skin. Infused with Panthenol to strengthen the skin barrier and Madecassoside derived from Centella Asiatica to protect against external stressors, this emulsion effectively alleviates irritation caused by dryness.

Fresh Hydration with a Lightweight Formula

This gentle moisturizer delivers deep hydration without a heavy or sticky feel. Formulated with 93% natural ingredients, it helps maintain the skin’s oil-water balance while reinforcing its natural protective barrier. The low pH (5.5) formula mimics the skin’s natural acidity, ensuring a soothing and irritation-free experience. Its fast-absorbing, lotion-like texture leaves the skin feeling refreshed, soft, and revitalized.

Why You’ll Love It

✔ Panthensoside™ Complex – Combines Panthenol (for hydration and barrier support) and Madecassoside (to soothe irritation and protect skin).
✔ pH-Balanced Formula – Helps maintain the skin’s natural pH for optimal skin health.
✔ 10-Free Clean Beauty – Free from animal-derived ingredients, mineral oil, synthetic pigments, fragrance, polyacrylamide, silicone oil, imidazolidinyl urea, triethanolamine, PEG surfactants, and parabens.
✔ Lightweight & Non-Sticky – Absorbs quickly, providing long-lasting moisture without leaving residue.

How to Use

1. Dispense an appropriate amount.
2. Gently apply to the face, patting lightly to aid absorption.

Key Ingredients

Water, Glycerin, Propanediol, Pentaerythrityl Tetraethylhexanoate, 1,2-Hexanediol, Squalane, Panthenol, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Glyceryl Stearate, Polyglyceryl-3 Methylglucose Distearate, Ammonium Acryloyldimethyltaurate/VP Copolymer, Hydrogenated Lecithin, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Xanthan Gum, Glyceryl Caprylate, Hydroxypropyl Starch Phosphate, Disodium EDTA, Ethylhexylglycerin, Madecassoside, Tromethamine, Butylene Glycol, Tocopherol, Camellia Sinensis Leaf Extract.