About Umma Bear

The vision for Umma Bear Shop began when Soo, an "umma" (mama) bear, finally had her little baby bear, Vivian, after eight years of trying. From the very first day she discovered she was pregnant, Soo embarked on a quest to find the best maternity and baby care products to ensure the best for her baby bear. Her search, which started with the best washcloths and feeding bottles, eventually expanded to skincare and beyond. She found that her search consistently led her to premium Korean products. However, accessing these products in the US was challenging. To address this, Soo founded Umma Bear Shop with the hope of helping other mothers and babies find the best Korean products for both babies and mothers in one convenient place.